(See my biography page for more information).


Publications:
Strategic Publishing Brands Management PART2

The paper addresses the following questions: What is a publishing brand and how publishing corporations and products can be managed in order to attain brand equity?

Article: Print

$US10.00

Article: Electronic

$US5.00
Brand Concepts in Publishing

In this paper, publishing brand concept evolution and theory are introduced.

Article: Print

$US10.00

Article: Electronic

$US5.00
Understanding Design for Cultural Organizations Performance

This paper brings design into the realm of cultural organizations -such as museums, galleries, cultural centers or publishing houses- and examines how its deeper understanding could help improve their performance.

Article: Print

$US10.00

Article: Electronic

$US5.00
Strategic Brand Management Tools in Publishing

The paper treats publishing brand strategies and the marketing models used to establish them. It shows how advanced tools, like the hierarchy and the brand-product matrix, could operate in publishing.

Article: Print

$US10.00

Article: Electronic

$US5.00